More about LiveLife
Livelife is a lifestyle brand founded by Adel Ibrahim (Myself) and David Hanna (My partner). Establisehd and found August 2023 Los Angeles, California. They aim to promote mental health awareness and inspire positive change by integrating fashion, art, and design into their products. Both founders bring a strong background in marketing, graphic design, and creative direction, which they use to redefine style boundaries and create products that encourage balance, authenticity, and deep connections.
Task at Hand
Come up with a marketing campaign for clothing brand LiveLife
Build a Social media Strategy plan
Content Marketing
Build/Increase Customer Engagement
Company - LiveLife
EST. 2023 Los Angeles, California
How we tackled these tasks
Step 1 - Build Campaign Theme
Step 2 - Pricing Strategy
Step 3 - Content / Social media Marketing
Increase customer engagement
Campaign Theme
For our first drop we embraced a black and white theme, producing hoodies exclusively in this colorway to underscore our message. This choice reflects the power of simplicity, reminding us that often, simplicity yields clarity and sufficiency in life. It emphasizes that we don't always need to engage with the complexities of life; sometimes, straightforwardness serves us best. This philosophy is mirrored in our design, using only white typography to maintain focus and eliminate distractions, reinforcing the black and white theme throughout.
We priced our hoodies at $29.99 to ensure affordability while maintaining a high standard of quality. This strategic price point allows us to reach a broader audience, providing more people the opportunity to experience our brand. As a new entrant in the market, gaining exposure and building trust are crucial. By offering our hoodies at the lowest sustainable price, we not only make them accessible but also demonstrate our commitment to quality. This strategy has successfully helped us build trust with our customers, who appreciate both our ethos of simplicity and our dedication to value, encouraging thoughtful purchases that resonate with their values and lifestyle.
Pricing Strategy
Social media Marketing
Our social media Marketing plan was a simple 3 step plan. The idea here was, 3 birds one stone.
Giveaway -> Content/Reels -> Engagement
To effectively increase engagement, we crafted a giveaway with strategic rules aimed at maximizing participation. We filmed a promotional reel, highlighting that our relatively small following increases the odds of winning, which naturally attracts those interested in free items. To further boost engagement, we required participants to tag a friend in the comments, follow our account, and repost the giveaway on their story. This method leveraged our audience's networks for wider exposure, setting off a self-promoting chain reaction akin to a domino effect. This approach was designed to amplify visibility and attract more followers organically.
